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archive:food:hedgehog

From uuwest!jacques Sun, 02 Feb 92 04:30:05 PST remote from vox Received: by vox.darkside.com (1.65/waf)

via UUCP; Sun, 08 Mar 92 02:12:13 PST
for dell

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To: pwiebe@nl.oracle.com Subject: fun stuff From: jacques@darkside.com (Jacques Hadamard) Comments: Chopped pork shoulder doth not SPAM make. Message-ID: VeoiFB4w165w@darkside.com Date: Sun, 02 Feb 92 04:26:30 PST Organization: The Dark Side of the Moon +1 408 245 SPAM

Subject: dot dot dot From: harrison@darkside.com (Harrison Page) Level 7: Not just me with a wig. Date: Sat, 01 Feb 92 16:53:52 PST Organization: The Dark Side of the Moon +1 408 245 SPAM

Hedgehog mania has accounted for at least one business success story: 

Hedgehog Foods Ltd., one of Europe's biggest makers of organic potato chips, or crisps at the British call them. In 1981, Philip Lewis, a pub owners in Wales and devotee of hedgehog jokes, decided as a lark to produce "hedgehog flavored" crisps. Sales boomed, but it didn't take long for angry hedgehog lovers to blow the whistle, fearing that the crisps were actually made from hedgehogs. In fact, they were flavored with pork fat.

But then, in 1982, Britain's Office of Fair Trading hauled Mr. Lewis 

into court for false advertising. A settlement ultimately was reached under Mr. Lewis interviewing gypsies, who actually do eat baked hedgehog, ascertained what hedgehogs taste like and commissioned a flavorings firm to more or less duplicate the flavor. He changed the labels from "hedgehog flavored" to "hedgehog flavor," and all interest were satisfied.

Last year Hedgehog Foods had sales of $3.6 million and is now a major 

contributor to St. Tiggywinkles Hospital, plugging the hospital on every package. "Looking back, it was a bit gruesome, that flavor," Mr. Lewis concedes.

  1. reprinted without permission from

THE WALL STREET JOURNAL, January 8, 1992

                (page 1)

(St. Tiggywinkles is a hospital exclusively for hedgehogs, located in the English Midlands. Hapless hedgehogs are sent from all over, mostly through British Rail's overnight parcel service, which has a special rate for shipping injured hedgehogs.)

Steph Mandell jacques@darkside.com +31 20 69 69 554 Prevents Physics!

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